Monday, 24 September 2012

The Big Fair Bake

Fairtrade Sugar

Today is the Vanilla gift swap  .. we are all taking part in The Big Fair Bake  and I am nervous  .. about 40 bloggers are taking part.   I was on  LBC Radio at 7am this morning to talk about it and a survey from the Fairtrade foundation that came up with some fascinating information about Cookbooks having their place and the start of The Big Fair Bake. There wan't much chance to talk about it in any details so I've added in some of the information here. 

The statistics show that when it comes to baking, mum is still the best teacher. The results are from a survey commissioned by the Fairtrade Foundation in partnership with, and it says that more than half of us say that we learnt our baking skills from our mothers, with 33% claiming that their favourite tried-and- tested baking recipes were handed down from their mother or grandmother .. so I am wondering today which of the recipe will be family recipes?

The Survey shows that more than half of people stick exactly to their mum’s recipe, especially in the North (67%), and they are generally proud to tell people that it is a family recipe (Scotland 70%) although there are also many adventurous cooks who adapt old recipes and give them a modern twist. People in the South, Midlands and Wales are the happiest to adapt.

It seems that using Fairtrade ingredients when they bake is also really important to many people. Some 62% say they choose Fairtrade products sometimes, and 14% say they choose Fairtrade products whenever they can.  Both men and women are as likely to always try to buy Fairtrade, with people at the younger and older ends of the age scale more likely to choose Fairtrade than those in the middle.

There is such allot of baking ingredients that can be used in baking sugar, cocoa, vanilla, cardamom, raisins, brazil nuts, almonds and many more. I’ve seen first hand how Fairtrade offers farmers a minimum price .. and a sustainable livelihood,  and how that additional Fairtrade Premium for investment in community adds to education, clean water, healthcare and housing .. it’s an amazing thing too see first hand..

So if you want to make a delicious difference join in The Big Fair Bake today click here and maybe cook one of your family favorites.

1 comment:

  1. Really looking forward to this afternoon's event, I'm a big fan of Fairtrade and m delighted to take part in highlighting it :-) Jude x


If you are reading my blog I must warn you that I am not impartial. I want to influence you. I want to make you stop for just a moment and consider the effect of a lifetime of seemingly insignificant decisions and how making small delicious choices can change the world.

I believe that we can change the world one bite at a time.

It's a delicious revolution.